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WILLIAM MOORE HIGGINBOTHAM III of Frankford, WV died December 3, 2017 the age of 72. A licensed funeral director, he started his funeral service career with the former Jack K. Wallace Funeral Home in Lewisburg. He then went to work for Shanklin Funeral Home in White Sulphur Spring and later acquired ownership of the firm. A graduate of the Cincinnati School of Mortuary Science, he was a member of the West Virginia Funeral Directors Association and the National Funeral Directors Association.